Creating the brand design for Old Lady Wolf was like weaving together a tapestry of memories from coastal Southern India. We captured the studio’s love for the region’s rich topography and everyday beauty, translating it into a logo that is both nostalgic and chic. Each design decision honored the handmade charm of the studio’s ceramics, aiming to evoke that warm, fuzzy feeling of bringing a little piece of “back home” into urban life.
The packaging, on the other hand, is a testament to smart design,
eco-friendly, economical, and ergonomically crafted to enhance the user experience. The result? A brand that’s not just visually stunning, but also brimming with the soul and stories of its roots, with packaging that’s as thoughtful as it is practical
BRAND DESIGN
The muse & her stories
PACKAGING DESIGN
PORCELAIN JEWELLERY
Sustainable, but not the kind you want to throw away. The box is designed to feel good to keep, quietly thoughtful, never preachy. Inside, a clever compartment system accounts for the natural quirks of porcelain, holding each piece snug without stuffing it with plastic or filler. Finished in simple monochrome so it doesn’t fight the earrings, it’s the sort of packaging you keep around because it just feels right.
TCDC BKK was where it all began. They’ve got this incredible resource center, perfect for researching Asian calligraphy, design, materials—pretty much everything you need to get started as a maker. It’s in this unique place that the logo came to life.
The logo is special—it’s a fresh take on Malayalam fonts, viewed through the lens of Asian calligraphy and time spent in Makers Space TCDC. It’s got that perfect blend of familiar & new.
