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For a sports streetwear brand, we crafted a social media campaign targeting urban, young, sport-inspired fashion enthusiasts. Drawing inspiration from vintage street photography with a modern twist.
The campaign centers around three key focus areas with respect to street-style & sporty aesthetics for the buyers. It begins with '2 Mile Wear'— effortlessly cool outfits for quick errands and casual neighborhood strolls—then transitions to street-sport, highlighting skateboarding, and finally ties back to the brand's core identity: sports heritage.
In a culture reshaped by the pandemic,
2-Mile Wear has redefined the streetwear game, becoming the uniform of our hyper-local reality. This trend isn’t just about clothes; it’s a cultural shift. Imagine the perfect fusion of loungewear’s comfort with the sharp, effortless edge of street style—crafted for those fleeting moments outside, whether it’s a quick coffee run or a walk around the block. It’s a reflection of our new mindset: minimal, functional, and unapologetically cool.
STREETS
Street Vibes & Skate Pride
Inspired by the rad vibes of American skate culture and sport, Starter drops exclusive designs that scream authenticity. This campaign vibes with the feel of cruising down a suburban American street, paying homage to the sick tricks and dope style of an ace skater.
We took inspiration from street posters and graffiti art as a way of capturing the spirit of the streets and the collection.
STREETS
Starter x Bleachers campaign
coming soon
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