GAS Jeans’ flagship campaign, featuring John Abraham as the rugged yet charming face of the brand, was a brilliant stroke of Italian flair. Inspired by Dolce Far Niente, that delicious Italian knack for enjoying life without fuss, we channeled the effortless style of the Italian man—cool, collected, exuding passion without a care in the world, and always impeccably dressed. The result? A campaign where Italian swagger meets Mumbai’s vibrant energy. And yes, it’s as molto bene as it sounds!