GAS - first exclusive denim collection, featuring John Abraham, and it’s all about the urban man. We set out to give this campaign a voice as bold as its threads, rooting it deep in the authentic Italian pride that defines the brand.

 

Drawing inspiration from the timeless portrayal of the male body in Italian art, we reimagined these classic forms with a modern twist. Think old-school Italian magazine vibes meet 21st-century masculinity. This isn’t just a nod to the past—it’s a full-on reinterpretation, blending beauty, strength, and style into one.

 

With a month’s worth of killer content, this social media campaign is set to be the heart of Gas Denim’s Spring/Summer rollout.