Go Colors is truly a standout in the world of women’s bottomwear. We were tasked with creating one of our most detailed campaigns for this unique brand. The project was massive, covering visual merchandising (VM) across 714+ stores in India. We crafted stories that speak to different ages, sizes, and over 20 styles and ranges for both AW + SS collections. We worked on everything from 100+ key visuals—tailored for different model sizes—to 8 short films and a brand DVC.